{"id":3148,"date":"2014-07-12T09:29:07","date_gmt":"2014-07-12T13:29:07","guid":{"rendered":"http:\/\/www.curls-studio.com\/curls\/?p=3148"},"modified":"2014-07-12T10:00:19","modified_gmt":"2014-07-12T14:00:19","slug":"brand-identity-for-audrey-maiurano-family-dentistry","status":"publish","type":"post","link":"https:\/\/www.curls-studio.com\/curls\/brand-identity-for-audrey-maiurano-family-dentistry\/","title":{"rendered":"Brand Identity for Audrey Maiurano Family Dentistry"},"content":{"rendered":"<p><span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\">I recently worked on a freelance design project for my good friend, Audrey Maiurano. Full disclosure: we have known each other for nearly half our lives, so when Audrey started her own dentist business she immediately thought of me to create her logo and branding collateral. A friendship evolves to include a client relationship as we grow up together!\u00a0<\/span><br \/>\n<span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"http:\/\/3.bp.blogspot.com\/-_14o_uJbuLk\/U8EzbfGRsnI\/AAAAAAAADnw\/nr2cJltRs30\/s1600\/dentist_logo_carolynbelefski_design_sketch.jpg\"><img decoding=\"async\" src=\"http:\/\/3.bp.blogspot.com\/-_14o_uJbuLk\/U8EzbfGRsnI\/AAAAAAAADnw\/nr2cJltRs30\/s1600\/dentist_logo_carolynbelefski_design_sketch.jpg\" alt=\"\" border=\"0\" \/><\/a><\/span><\/div>\n<p><span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\"> Here is the initial sketch that sparked the final logo. I did several concepts to provide many options, but this was the one I liked best and that Audrey selected as well. Sometimes the first idea is the best idea.\u00a0<\/span><br \/>\n<span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\n<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.curls-studio.com\/curls\/wp-content\/uploads\/2014\/07\/audrey_dentist_belefski_design.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3150 aligncenter\" src=\"http:\/\/www.curls-studio.com\/curls\/wp-content\/uploads\/2014\/07\/audrey_dentist_belefski_design-300x94.jpg\" alt=\"audrey_dentist_belefski_design\" width=\"300\" height=\"94\" srcset=\"https:\/\/www.curls-studio.com\/curls\/wp-content\/uploads\/2014\/07\/audrey_dentist_belefski_design-300x94.jpg 300w, https:\/\/www.curls-studio.com\/curls\/wp-content\/uploads\/2014\/07\/audrey_dentist_belefski_design.jpg 886w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\">Here is the final design. This &#8220;Sweet Tooth House&#8221; concept encompasses the client&#8217;s initials AM, which form to create a house and tooth. The house represents family care and trust. The tooth resembles a heart shape as well as helps to create the door. The mark could be duplicated into a repeated pattern, which could be used in other materials.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"http:\/\/4.bp.blogspot.com\/-XEY66GVLr9g\/U8E0RAds_VI\/AAAAAAAADoI\/g07jPMvHhmA\/s1600\/dentist_belefski_front.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/4.bp.blogspot.com\/-XEY66GVLr9g\/U8E0RAds_VI\/AAAAAAAADoI\/g07jPMvHhmA\/s1600\/dentist_belefski_front.jpeg\" alt=\"\" width=\"320\" height=\"222\" border=\"0\" \/><\/a><\/span><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"http:\/\/1.bp.blogspot.com\/-jNKgDZntr4M\/U8E0WwkqTXI\/AAAAAAAADoQ\/tJ8PghYkkkY\/s1600\/dentist_belefski_back.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/1.bp.blogspot.com\/-jNKgDZntr4M\/U8E0WwkqTXI\/AAAAAAAADoQ\/tJ8PghYkkkY\/s1600\/dentist_belefski_back.jpeg\" alt=\"\" width=\"320\" height=\"222\" border=\"0\" \/><\/a><\/span><\/div>\n<p><span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\"> I was also able to design and arrange printing for Audrey&#8217;s business cards (which included a custom map on the back) and letterhead, as well as refer her to <a href=\"http:\/\/www.joecarabeo.com\/\" target=\"_blank\">Joe Carabeo<\/a> at Astray Productions, who photographed her headshots.\u00a0<\/span><br \/>\n<span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>\nThank you Audrey for the opportunity to work with you to create your brand and congratulations on becoming a businesswoman and successful dentist. If you are looking for a dentist in the northern Virginia area, please consider <a href=\"http:\/\/www.springfielddentalclinic.com\/\">http:\/\/www.springfielddentalclinic.com<\/a>.<\/span><\/p>\n<p><b>Available for Freelance Work<\/b><br \/>\n<span class=\"Apple-style-span\" style=\"font-family: Arial, Helvetica, sans-serif;\">If you are interested in my illustration and\/or design skills, please email Carolyn Belefski at info@curls-studio.com. View my portfolio: <a href=\"http:\/\/www.behance.net\/CarolynBelefski\">http:\/\/www.behance.net\/CarolynBelefski<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently worked on a freelance design project for my good friend, Audrey Maiurano. Full disclosure: we have known each other for nearly half our lives, so when Audrey started her own dentist business she immediately thought of me to[&hellip;]<a class=\"more-link\" href=\"https:\/\/www.curls-studio.com\/curls\/brand-identity-for-audrey-maiurano-family-dentistry\/\">&darr; Read the rest of this entry&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[5,673,204,422,760,39],"class_list":["post-3148","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carolyn-belefski","tag-dentist","tag-design","tag-freelance","tag-logo","tag-sketch","uentry","postonpage-1","odd","post-author-admin"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/posts\/3148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/comments?post=3148"}],"version-history":[{"count":3,"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/posts\/3148\/revisions"}],"predecessor-version":[{"id":3152,"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/posts\/3148\/revisions\/3152"}],"wp:attachment":[{"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/media?parent=3148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/categories?post=3148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curls-studio.com\/curls\/wp-json\/wp\/v2\/tags?post=3148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}